After 15 years under the leadership of Curves founders Gary and Dianne Heavin, Curves partnered with North Castle Partners (NCP) in 2012.
NCP are a leading private equity firm focused on investments in consumer product, service and retail businesses that benefit from health, wellness and active living trends. They have an impressive portfolio which includes well known brands such as Jenny Craig and Elizabeth Arden Red Door Spas.
NCP are working with Curves to help them reach their next level of success by introducing Curves 2.0. The new concepts introduced move from simple fitness services for women to include Curves Smart, the most advanced personal coaching system in the world, Body Basics, Curves circuit with Zumba, Curves complete weight management and nutritional bars.
Curves 2.0 has brand new, state of the art equipment with integrated smart technology. Curves provides a complete 30 minute fun, fast, safe workout combining strength training using hydraulic resistance, cardio and stretching.
A Curves trainer supervises and motivates members, enabling them to reach their fitness goals and see results quickly. Whether members want to lose weight, gain energy, or tone up, the Curves circuit is suitable for all ages and abilities, providing an environment where women feel comfortable. There are no set class times, providing flexibility for busy women who may join the circuit starting their exercise as soon as they arrive at Curves.
At Curves, we know that the best solution for weight loss requires a complete approach. Exercise is needed to boost the metabolism, a diet that starves fat and feeds muscle, together with the support and encouragement necessary to stay on track. That is why Curves have introduced Curves Complete – a completely personalised programme tailored for women integrating exercise, diet and support from Curves Coaches in one plan in one place.