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The Franchisor's Perspective

Franchising as a Means of Business Expansion

Franchising a business has many advantages for the franchisor, which include earning capital incurred from franchisees investment to help the franchise network expand and develop. Secondly franchising a business can help your business idea grow and incorporate people who are just as motivated about the business as you are.

Become a Franchise

The first issue a new franchisor must address before franchising its business, is to consider the following four key elements- longevity and potential of products/and or services; unique brand and business identity; model is easy to operate and capable management systems established- to make the franchise system work to the best of its ability.

Pilot Franchise

A pilot franchise is a very good idea for potential franchisors to undertake before committing to franchising the business. It allows the potential franchisor to assess the business model and its attributes before deciding it is worth the investment to expand the business.

Develop A Franchise

View these nine central points you must consider and incorporate in your franchise package. Use this list as a reference guide when you are developing your franchise business system.

The Operation Manual

The operation manual is a very important series of documents that provides in written form, the complete method for conducting and operating the business network, and in setting out clear objectives for both the franchisor and all franchisees involved in the franchise network.

Assessing the Franchisee

View the following checklist in how you should assess potential franchisees interested in investing in your franchise operation…

Procedure for Selecting Franchisees

View the following list of relevant questions and the procedure in which you should ask these questions to assess potential franchisees abilities and skills and if they are suitable representatives of your franchise operation.

The Importance of Franchise Resales

At some stage in a franchisee's business they will decide to exit from the franchise for many reasons. But as a franchisor you must be aware of this need to "exit" and to address a possible future franchise resale with all your franchisees from the very beginning of the franchise recruitment process.