Franchise Business:
Vival (Casino)

Rank: 54 Total Units: 1700
Industry: Food: Convenience Stores
Year established: 1998 Year franchising: 1999
Country: France Total Countries: 1
Website: www.groupe-casino.fr

Description: Vival is a convenience store chain that is the banner of  the Casino group. The majority of Vival stores are located in small towns and rural villages which lack a larger supermarket. Vival was created in 1998 and began its franchising system in 1999. It has grown quickly and currently has 1,700 stores in France. The franchise is the first network of food franchising in rural areas in France. The Casino Group’s operating performance, which has grown steadily over the past several years and now exceeds the industry average, is the result of the Group's unique position in the market and its ability to anticipate changing lifestyles and consumer practices. Resting on a solid financial foundation, the Casino Group enjoys a balanced asset portfolio that spans a variety of business activities (retailing, e-commerce, financial services, commercial real estate), each of which makes a tangible contribution to the Group’s expansion.