Anytime Fitness

United States of America
Quick facts
Year business began:
Franchising since:
Estimated number of units:
Anytime Fitness is the largest and fastest co-ed fitness franchise in the world. Its gyms are filled with highly trained employees, whose aim it is to make the lives of people better and healthier. The mission of Anytime Fitness is to help people by showing them how to have a fit and active lifestyle. They have had a substantial impact and have continued to grow across the globe. Their outstanding business model is what sparked their success. The company offers 24/7 training thanks to the latest technical software and consumer systems that allows members access during unstaffed hours. There are also gyms located across 3,000 locations around the world meaning people can train anytime anywhere.

Five years in a row, Entrepreneur Magazine has ranked 'Anytime Fitness' the number one Global Franchise as well as giving it the number one spot in the top 500 Franchises fitness category.

It was first established in 2002. Founded by two fitness entrepreneurs, Chuck Runyon and Dave Mortenson, who recognised that consumers were not getting access to convenient and affordable gyms. They rapidly started franchising and now have more than 3,000 gyms across 50 states and 30 countries. 70% of the gyms are located in the U.S. The goal of the company is to soon have it closer to 50%, with 4,000 in the US and 4,000 around the rest of the world.

Franchise System

Anytime Fitness offers entrepreneurs the opportunity to start their own business while also making a substantial and real difference to people’s lives.

There are two different ways of gaining ownership. Individual Franchising allows for one or more gyms to be owned and operated directly. The franchise is purchased from the Master Franchisee in that region and continued dealings with the company are with the Master Franchisee. Secondly, there is an area-developer where the franchise rights are purchased directly from the headquarters of the company. The franchisee can decide to operate some or all gyms in that region, or to sell sites to individual franchisees.

Corporate Social Responsibility

Anytime Fitness is committed to helping people improve their own lives. They are dedicated to changing lives and keep the welfare of their customers at the heart of their business model. Anytime Fitness highlight their success stories on their website, showing how far some of their customers have come.

Just like their customers, Anytime Fitness wants to create great lives for their employees and ensure they are living active and fulfilled lives. The offices at headquarters have stand up desks as well as the option of treadmill desks, so walking and working can occur at the same time. They also initiated the Anytime Fitness Employee Wellness Programme to ensure their workers are happy and healthy.


Anytime Fitness have recently launched an app providing users with over one thousand different work outs and constant body monitoring, both inside and outside the gym.

Anytime Fitness aim to have 200 stores open in the UK by the end of 2017. The company remain focused on achieving this goal in spite of Brexit and its possible implications. The company is confident that it will secure 90 more gyms by the end of the year.

Financial Information

·Total Investment Needed: £350,000


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