[Atlanta, USA] – Valenta, a leading provider of digital transformation and business optimization solutions for small and medium businesses (SMBs), is excited to announce the appointment of David Sanders as Chief Revenue Officer (CRO). With over 25 years of leadership experience, David brings a wealth of expertise in driving revenue growth and shaping global go-to-market strategies for SaaS and Cloud-based firms, particularly those leveraging Artificial Intelligence (AI) and Machine Learning (ML).