Want to know more about franchise marketing? You’ve come to the right page. Read on for details about the putting together a marketing startegy and help your franchise grow into a successful business.
There are two types of marketing categories which franchisors and franchisees should focus their attention on in order to maximise efforts and get the best possible return on investment.
There are some unique challenges that franchisors and franchisees face in the crazy world of franchise marketing. But what exactly are they?
From social media to email and even pay-per-click, there are dozens of channels to choose from. The biggest question is which are the ones that suit your needs best.
For many companies, local marketing is the last thing on their minds. Therefore, in order to have a competitive edge on the ground, your franchise can develop and implement a local marketing strategy.
Keeping track of how things work isn't the only purpose of measurement. Continual testing and iteration are also required to determine if one thing works better than another.
We've attempted to break down which activities are best left to franchisors and which are better left to franchisees, but there will always be overlap.