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Aunti Anne's

United States of America
Quick facts
Year business began:
1988
Franchising since:
1991
Estimated number of units:
1,700
Auntie Anne’s was first established in 1988 by Anne Beiler who got the idea of starting a business when she bought a stand in Pennsylvania at a farmer’s market. Throughout its history Auntie Anne’s has provided is customers with delicious pretzels, made unique by their perfected baking process and a selection of dipping sauces.

Franchise System

The first store opened in 1989. By 1992 Auntie Anne’s celebrated the franchise they’d grown into with the opening of the 100th store. It started to branch internationally in 1995 as the first overseas store opened in Indonesia. At the moment Auntie Anne’s is present in 48 US states and in 28 countries including The UK, Ireland, France and Germany

Auntie Anne’s recognises how strong it is because of its franchisees and it is continuously looking for passionate and motivated people who are keen to become part of the company. Auntie Anne’s believe that people are the key to the company’s success. Therefore they make the process of growing into a franchisee a friendly one with a lot of guided support. Franchise Business Consultants and Corporate Support Teams work to create a loyal and efficient franchise through crew member training, marketing, advertising, operations and innovation.

Onsite training would be provided for four days. Training at headquarters takes place for four to eight days. There is continuous ongoing support in the form of meetings, security and online support.

The company allows for a varied and flexible range of store designs. These could be in-line store locations, kiosks, satellites or food trucks. They have also launched a franchising specific website so that franchisees can get specific help and it lays out the core aspects of the brand.

Corporate Social Responsibility

Auntie Anne’s places the tradition of helping others and doing good, close to its heart. The entire company has been built on a tradition of caring for others.

The company has partnered with Alex’s Lemonade Stand Foundation which supports the vision of curing childhood cancer. Auntie Anne’s also has close connections to the Food Donation Connection. They strive to fight hunger and reduce food wastage. Auntie Anne’s have donated pretzels to rescue missions and after school programmes.

Finally, the C.A.R.E.S Committee was founded in 1995 by the employees of Auntie Anne’s. They are a non-profit organisation designed to provide community support through time and financial resources.

News

Auntie Anne’s have this year rebranded their image in an attempt to attract the young adult generation. To do this, they created a new logo aimed at attracting young people based on their interests and likes. Further plans are underway to organise and exclusive Auntie Anne’s after party at Coachella 2018.

Sources
http://www.auntieannes.com
https://www.entrepreneur.com/franchises/auntieanneshandrolledsoftpretzels/282109
http://www.auntieannes.co.uk/news/franchise-website-launch/
http://www.prnewswire.com/news-releases/auntie-annes-unveils-new-logo-to-connect-with-younger-audiences-300432388.html

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