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Intermarché

Quick facts
Year business began:
1958
Franchising since:
1970
Estimated number of units:
2,398
 Intermarché is part of the Les Mousquietaires group and is one of the largest supermarket chains in France. This very successful global enterprise was established in 1969 by Edouard Leclerc and Jean Pierre Le Roch under the name 'Ex- Enterprises.' It quickly adopted the name Intermarché. The core market type of the company is a supermarket chain which gained a substantial share of the French consumer market. It first exported to Spain in 1988, and went onto set up stores in Portugal and Belgium (1991) and Poland (1997). At the end of April 2017, Intermarché had 14.3% of the market share in France.

Franchise System

The Intermarché Chain is an independent grouping of owner operations with each store owner agreeing to make all purchases through the Intermarché Chain. There is controlled signage, store format and advertising so that Intermarché stores remain consistent.

Corporate Social Responsibility

Citizen Actions

In June 2013 Intermarché signed the National Pact against food waste and their aim is to reduce waste by 50% by 2025. Thanks to their partnership with Restos du Coeur and the French Federation of food banks, Intermarché’s products with low consumption are recovered and redistributed locally. In another attempt to reduce food waste, Intermarché decided to sell imperfect fruit and vegetables which are normally rejected by consumers and thrown away by supermarkets. The aim was to educate the public on food waste and to show that the taste doesn't change even if the fruit doesn't look perfect.

Environment

Intermarché also value the environment and as a supermarket chain do their utmost to protect it. The company uses energy efficient equipment when it comes to lighting, heating, controlling temperatures and cooling systems etc. Their aim is to optimise energy efficiency in their buildings to reduce the risk of wastage. Intermarché improved their transport logistics by reducing delivery trucks by 1.5% in 2012 and using rail and water transport methods instead.

News

Because Intermarché care about the effect that excessive waste has on the environment, they decided to take their campaign a step further. Following their success in selling 'ugly' fruit and vegetables to customers, they have started selling packs of cookies and cakes which did not initially make the shelf.

Intermarché have also announced that they are making a substantial effort to show their economic support to the dairy sector. It did this by upgrading its purchase price of milk to €340 for every 1,000 litres of milk.

Sources
https://www.statista.com/statistics/535415/grocery-market-share-france/
https://www.intermarche.com
http://marketingstrategyinternational.com/tag/intermarche/
In-Sik Choi, Sang-Youn Lee / Journal of Industrial Distribution & Business 3-1 (2012) 7-16
http://www.independent.co.uk/news/business/news/food-waste-intermarch-to-sell-ugly-cookies-after-success-of-ugly-fruit-and-veg-a6692116.html
https://www.esmmagazine.com/intermarche-increases-economic-support-dairy-sector/45151

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