Merry Maids

United States of America
Quick facts
Year business began:
Franchising since:
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Merry Maids is the largest cleaning franchise network in the world. Merry Maids is part of The ServiceMaster Company one of the world’s largest service networks. Merry Maids has franchises in Denmark, Hong Kong, Japan and The UK, as well as all over America and Canada. The company clean more than 300,000 homes every month and use a unique cleaning system made up of two member teams that are well trained and professional cleaners.

It was founded in 1979 in Omaha Nebraska by Dallen Peterson. It was then bought by ServiceMaster in 1988. Some of its sister companies include American Home Shield, Amerispec, Furniture Medic, Service Master Clean etc. It was an ideal option for Merry Maids to become part of The ServiceMaster Company because the corporate values of both companies align with quality being a high priority.

Franchise System

Merry Maids has strong connections with its franchises where ever they are located. Being a member of Merry Maids means being part of a business opportunity with a long term future in a company that is known and trusted. With over 70% of women in the US alone not working from home, the need for a maid service will only increase.

Merry Maids cares about its franchisees. It offers in-house financing that covers the franchise fee, start-up costs, the equipment and inventory so that the new member can get to grips with running the new franchise.

Merry Maids provides extensive training so that new franchisees are properly covered to handle the business in the manner expected. Training includes an eight day home office training program followed by an in-depth interaction with the Merry Maids franchise development team as well as assistance from an already established franchisee. Company instructors teach the Merry Maids methods of hiring, scheduling, selling, marketing and cleaning to the new member so that all franchises are consistent. The combination of manuals, video presentations, on the job experience etc. means that new franchisees are given plenty of experience.

Merry Maids also offer equipment and supplies as well as Merry Maids exclusives at a cheaper price because of the buyer power Merry Maids has.

American Heart Association

Merry Maids are a proud supporter of the American Heart Association since 2013. Since then it has contributed $280,000 in funds.

It supports the ‘Go Red For Women’ movement through the American Heart Month which encourages consumers to look after themselves and their homes through the physical act of cleaning because any physical activity could help reduce the risk of heart disease.

Merry Maids also leads internal education awareness with the Go Red Education initiative which creates awareness to its franchise owners and team members.


Merry Maids of East Yorkshire have recently celebrated twenty years of the franchise’s existence and did so by hiring their 20th employee.

Merry Maids of Inverness in Scotland won the Dallen Peterson Founders Award, the most prestigious award within the company. They were awarded the honour because of their business growth and their continuous commitment to a good customer service.


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