Storebox : Holger's Storebox Success Story in Bonn
How to use this video
This video features insights from a current franchisee sharing their experience with the Storebox franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
Holger is a Storebox franchise partner who opened the Bonn Storebox venue at Godesberger Allee on the B9 — one of Bonn's major thoroughfares — after discovering the Storebox brand through a podcast interview with founder Johannes Braith, the Storebox CEO. Holger was specifically drawn to the side-business operating model (nebenberuflich) — Storebox's franchise format allows partners to run a venue alongside other commitments rather than committing to a full-time owner-operator role. He inspected the Storebox website, the booking process, and the brand's operating presentation, and found the entire customer-facing experience efficient and professional — which matched what he saw in the partnership when he signed on. Holger's day-to-day work as a Storebox partner includes monitoring venue activity (visitor traffic, incoming bookings), answering individual customer questions in coordination with the Storebox HQ team, and optionally initiating local marketing actions with central-team support. His main operating-learning lesson for prospective partners: stay persistent and don't let smaller setbacks distract you. In Holger's case, the venue's local-authority permit took unusually long to come through; he arranged a meeting with the Bonn mayor (Oberbürgermeister) directly, and the decision moved faster as a result. He also emphasises that venue location is everything — partners need a strong instinct that local customer demand exists at the site they pick. For prospective Storebox EU partners, Holger's success story is the partner-economics evidence base for the Storebox franchise model: a side-business-friendly operating format, a brand HQ that handles centralised customer support and venue-launch coordination, and a digital-product platform that lets a Storebox partner stand up a regional venue inside a few months. The asset belongs alongside The Storebox Franchise System brand-overview video and the deeper economics and venue-acquisition materials in the Storebox partner library.