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Coldwell Banker

United States of America
Quick facts
Year business began:
1906
Franchising since:
1982
Estimated number of units:
3,000
Coldwell Banker was first established in 1906 by Colbert Coldwell after an earthquake rocked San Francisco and made him realise real estate needed to do better and be better. Today, it remains the oldest and most established residential real estate franchise system in the world. Colbert Coldwell was joined by young entrepreneur Benjamin Barker in 1913, and soon he became a partner of Coldwell's. Coldwell Banker is now owned by NRT LLC, a huge real estate company in America.

The company's goal is to help people find their dream homes and this has remained their goal for over 100 years across 49 different countries. In Europe, Coldwell Banker is located in Ireland, England, France, Spain, Germany and the Czech Republic as well as others.

Franchise System

The company began franchising in 1982. The system benefits the franchisee as well as the company in internationalising. The fact that new members are backed up by the company's recognisable brand works only in their favour as customers already know the brand name and trust its worldwide reputation.

Being part of the franchise means having access to the resources and technology as well as support from the company. One of the unique things about Coldwell Banker is that although it requires the business to remain part of the company in how it works, the company allows enough freedom that franchisees around the globe can choose where they want to situate themselves in the market.

Many companies don’t have the financial income to internationalise on their own and therefore using a franchise to grow a bigger market is more than worth the cost. However, Coldwell Banker does provide some financial aid to new members as it offers in-house financing to cover the franchise fee and the start-up costs.

Coldwell Banker Heroes

Coldwell Banker launched a charitable tracking program in 2012, where it monitors the value, goods, services, dollars and time that are donated to charity organisations by individuals that are affiliated with the company and they recognise the amazing work that is being done for other people. For example, from Coldwell Banker Laricks Real Estate, Dustin Laricks founded Peyton's Promise raising $40,000 by sponsoring annual runs, all in the aid of congenital diaphragmatic hernia. As well as that Tammy Adducci from Coldwell Banker Residential Brokerage raised more than $25,000 for the Leukaemia and Lymphoma Society.

News

Coldwell Banker has committed to enhancing its luxury real estate program, which is designed to support the expanding nature of the company on a global level.

Coldwell banker partnered with Adopt-A-Pet.com in 2015 with the aim of finding homes for 20,000 adoptable dogs. Achieving this in two years, Coldwell Banker have renewed their partnership for another year. The Coldwell Banker 'Homes for Dogs Project' released an ad for their 2017 campaign called 'Somebody to Love,' which emphasises how something as small as a dog can fill a house with love and make it a home.

Sources
http://legacy.coldwellbanker.com/
https://www.coldwellbanker.com/franchising
http://rismedia.com/2013/02/24/coldwell-banker-heroes-charitable-recognition-program-raises-4-7-million-for-local-charities/#close
http://blog.coldwellbanker.com/home-somebody-love

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