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KFC

United States of America
Quick facts
Year business began:
1930
Franchising since:
1952
Estimated number of units:
19,955
KFC was founded by entrepreneur Harland Sanders in 1952. The concept began in 1930 with Sanders serving food to customers in his filling station, and then expanding his restaurant to 142 seats and naming it Sanders Court & Café. In 1940, Sanders perfected his recipe, a secret blend of 11 herbs and spices. The first ‘Kentucky Fried Chicken’ franchise opened in Utah in 1952, after Sanders began selling his recipe to franchisees. In 1957 the 'bucket meal' was created, which became iconic for the company. In 1964, Sanders sold the company to a group of investors for US $2 million. In 1991, the shorter name of 'KFC' was officially adopted.

There are now over 20,000 KFC outlets (company owned and franchise units) in 125 countries, which serve over 12 million customers every day.

Franchise System

KFC opens more than 1,000 new restaurants every year, and their vision is to be the world’s number one quick serve restaurant brand. All franchisees, managers and employees must attend and complete a training programme offered by the KFC Corporation. The training includes one week orientation, two weeks online training, and four weeks of training in an established KFC restaurant.

KFC monitors its franchisees' performance and assesses a number of aspects. Food preparation, cleanliness and customer experience are assessed in an audit and franchisees are given feedback. Food safety audits are also carried out to ensure food safety and brand standards are met. The ‘Voice of the Customer’ programme allows customers to provide
feedback on their experience in store.

Five percent of franchisees' gross revenues go towards advertising. It is estimated that, on average, more than 185 million people see a KFC commercial at least once a week. Franchisees benefit from the worldwide brand exposure of KFC and their position as one of the leaders of the QSR industry globally.

Franchisees are actively supported by central teams to deliver perfect products, ensure brand relevance and appeal, maintain quality restaurants and a positive customer experience.

Corporate Social Responsibility

Kentucky Fried Chicken Foundation

The Kentucky Fried Chicken Foundation is an independent non-profit organisation which provides charitable support to KFC teams in the US. The KFC Foundation aims to make educational opportunities available to everybody, and helps people achieve their dreams through education. The Foundation has provided $15 million in scholarships to 3,200 students.

The REACH Educational Grant Programme assists employees in KFC US restaurants to go to college. All employees can receive financial help to attend an accredited college of their choice, or trade/vocational schools.

The KFC Family Funds helps KFC US employees who have been affected by a severe crisis or situation beyond their control.

Add Hope

Add Hope is a global programme run by KFC and their partnership with the World Food Programme (WFP). Add Hope’s aim is to feed hungry families worldwide. In 2015, KFC raised more than $11 million globally through cash and food donations.

Environment

Yum! Brands, parent company of KFC, are conscious of reducing their environmental impact. Their current goals include: reduce energy consumption in company-owned restaurants by 15 percent in 2015, reduce water consumption in company-owned restaurants by 10 percent by the end of 2015, purchase 100 percent of their paper based packaging from responsibly managed forests by the end of 2020, and divert 50 percent of back-of-house operational waste generated by our restaurants in the US by the end of 2020.

Nutrition

KFC introduced Kentucky Grilled Chicken in 2009, to provide customers with a lower calorie option in their restaurants. KGC contains between 80 and 220 calories. They offer a variety of sides containing less than 10 grams of fat per serving, including green beans, corn and mashed potatoes. Their Kids Meal includes meal options under 300 calories. In the UK and Ireland, KFC introduced a rice box range as a healthier option, containing one third fewer calories than a burger and fries meal. They have included calorie counts on their menus since 2011

Financial Information

· Required investment: £1,195,820 - £2,118,837
· Capital Required: £616,869
· Upfront fee: £37,024

Sources
http://www.kfcfranchise.com/
https://www.kfc.ie/join-us/become-a-franchisee
https://www.kfc.com/about/franchising
https://www.kfc.ie/about-us/faqs
https://www.kfc.com/about/responsibility
http://kfcfoundation.org/
http://www.yumcsr.com/
http://kfceurope.com/
http://www.kfcdevelopment.co.uk/why-choose-kfc/

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