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Mrs. Sporty

Our innovative fitness concept for your success

Mrs.Sporty as a brand represents the success of more than 400 independent companies and entrepreneurs. Mrs.Sporty, with 550 female health clubs in nine European countries, 430 of which in Germany, is one of the leading franchises in Europe.

Benefit from five unique advantages:

  • Internationally well-known brand
  • A hundred times proven and innovative business concept
  • State of the art training and nutrition concepts
  • Strong community of more than 400 franchise partners
  • Growing market of health and fitness

Three different paths can lead to your Mrs.Sporty Club:

  • Takeover of an existing club.
  • Transforming into a Mrs.Sporty club.
  • Opening your own new club in an accessible location.

Enquire now for more information. We are happy to help!

Innovative, personal, goal-oriented - The company in detail

The Mrs.Sporty success story began in 2003 with the opening of the first clubs. In 2004, the two founders of Mrs.Sporty, Valerie and Niclas Bönström, together with tennis legend Stefanie Graf, established the franchise concept. In subsequent years, Mrs.Sporty has been awarded the title best franchise business. Today, the chain has a total of 550 clubs in nine European countries.

In 2011, the web-based training tool ‘Pixformance’ by Valerie and Niclas Bönström was developed and won the FIBO Innovation Award in 2014. The smart trainer Pixformance today replaces the classic equipment circle in Mrs.Sporty clubs und puts functional training in the centre of the training concept. This helps us to provide an innovative and unique health club concept

Secure self employment- what we offer

In developing and expanding their business Mrs.Sporty partners are accompanied by a strong franchise headquarters and can thus benefit from the extensive support services. These include:

  • Financial assistance and business planning
  • Site selection / area security and protection
  • Start-up training and further education
  • Strong brand presence
  • Marketing and TV advertising concepts
  • Management consulting
  • Supervised pre-sales and members from the opening

Discover more about our health club concept

Mrs.Sporty has been awarded the title "best franchise system" three times, and for eleven years has played a leading role in the German women's fitness market based on functional training in small groups. Our concept, based on workout, nutrition and supervision, is constantly being developed and adapted to the needs of the target group of women aged 50+.

Innovative business model spezialises in training and nutrition for women

  • 30 minutes individually tailored functional training with continuous personal assistance
  • IT-based training concept with innovative training technology Pixformance (FIBO Award winning)
  • The most awarded women fitness chain in the market

Opportunities for the franchisee

  • As a partner of Mrs.Sporty you become an entrepreneur, economically independent an with an innovative and proven fitness club concept to ensure a successful future.
  • Low risk: Mrs. Sporty offers eleven years of experience, expertise and a network of more than 430 franchise partners.
  • Opportunities for expansion, such as the opening of further Mrs.Sporty clubs, are also an option for successful franchisees

Are you...

  • Passionate and enthusiastic about our products and services
  • Interested in fitness-and health-related topics
  • Thinking like a true entrepreneur
  • Experienced in sales and team leadership
  • Empathetic, charismatic and enthusiastic

We invite you to take part in our success story and hope you enjoy reading our brochure. Immerse yourself in the world of Mrs. Sporty entrepreneurs. We are looking forward to meeting you.

  • Mrs. Sporty - Image
  • Mrs. Sporty - Image
  • Mrs. Sporty - Image
Available Locations:
Looking for new franchise partners in major parts of Europe.
Business Type:
Minimum Cash Required:
Training Provided:
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