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Premier Sport

Join the market leaders in sports coach franchising

If you have a passion for sport and want to run your own business, then we have a fantastic opportunity for you.

Premier Sport is part of the Premier Education Group and combined form the biggest sport and physical activity provider in the UK, employing over 700+ activity professionals. We are looking for enthusiastic business minded people with a passion for sport to launch their own business under our franchise model.

Premier Sport

Premier Sport is the largest sport franchise in the UK and European top 500 franchisor. That's part of the reason why we continue to attract professionals from a variety of backgrounds with a passion for sport combined with a desire to succeed in business.

As the UK's market leader in sports coach franchising and largest external provider of PE and sport in the country, we are well placed to ensure that your business is a success.

Our franchisees benefit from a whole host of USPs including exclusive access to the Golden Mile and Inspire programme, two proven products which have supported network growth of over 60% in the last six months.

A business model to suit you...

We are the only full member of the British Franchise Association (BFA) in our market. This will give you the confidence that we subscribe to a professional code of ethics, that franchising experts believe that our agreements are fair and that our franchisees have a credible business opportunity.

The success of franchising is well documented – eight out of ten new businesses fail in their first five years, but in franchising, eight out of ten are still in business after five years!

Don't just take our word for it...

Below is a comment from a franchisee who has taken the opportunity to invest in his future.

“Before I started with Premier it never entered my head I would even run my own business, let alone three... successfully! Joining Premier has been the best thing I've done. Through hard work and a willingness to learn from my staff and I, along with Premiers expertise, we have built a strong reputation for quality around our local schools under a brand they can rely on. I would recommend this experience to anyone.”

Daniel Bloomfield | Premier Sport, Suffolk territory

Built on trust...

We have long believed that to be successful and deliver on customer expectations we should do things better!

  • Only franchisors in the sector to hold a full British Franchise Association membership.
  • First organisation of our kind to be awarded the QiSS (Quality in Study Support) Kitemark for quality.
  • Founding partner and original investor in the COMPASS trade association – designed to drive standards in the industry.
  • Only organisation delivering the Inspire programme, a ground-breaking initiative delivered by our fully qualified sports professionals. The programme offers schools tailor-made suites of sport and activity options which are targeted towards achieving curriculum outcomes.
  • First to launch a still un-rivalled schools portal. This integrates with a school's website and offer public information to parents and communities as well as providing a host of learning aids.

One franchisee is on course to turnover £1,000,000 this year (approx. €1,300,000), a testament to the quality of delivery and services that we provide to schools, parents and young people.

What's the investment?

We have four distinct investment opportunities to suit your business needs and preferences:


Premier Platinum Package

£29,925 (approx. €39,000) + VAT

Created in response to the increasing demand for a multi-territory opportunity. This is the ultimate package combining two Premier Gold Packages. This is for ambitious individuals who seek an opportunity that matches their unlimited ambition.

For additional support, Premier Platinum business owners receive:

  • Premier Sport x 2
  • Premier Performing Arts x 2
  • The Golden Mile x 2
  • Ambassador & PR launch
  • Director support with Performing Arts recruitment
  • Bespoke marketing planning and functions performed by Premier HQ
  • Strategic advertising for staff
  • 40 sales appointments


Premier Gold Package

£19,950 (approx. €26,000) + VAT

The most popular package combining the Premier Sport franchise, The Golden Mile and Premier Performing Arts license.

Combining the market leading Premier Sport, access to rapid growth through The Golden Mile and Premier Performing Arts offer, all adds up to being the complete activity provider in your local area.

Premier Gold is designed for individuals with a growth mindset who wish to have the best of all worlds. Managing a team who inspire children through PE, physical activity, dance,drama and music activities, whilst creating a fast growth business with high volumes.

For additional support, Premier Gold business owners receive:

  • Ambassador & PR launch
  • Director support with Performing Arts recruitment
  • Bespoke marketing planning and functions performed by Premier HQ
  • Strategic advertising for staff
  • Discount on future expansion into second territories
  • 20 sales appointments


Premier Silver Package

£14,950 (approx. €20,000) + VAT

The established Premier Sport franchise model which includes The Golden Mile – a product which differentiates your business development strategy from that of your competitors.

The proven combination of Premier Sport and The Golden Mile offers a clear solution to not just building a relationship with a single school, but the ability to create impact with a cluster of schools, communities and stake holders.


Premier Performing Arts Package

£7,450 (approx. €9,800) + VAT

Premier Performing Arts is an exclusive license opportunity combining a wealth of resources and USPs and the proven Premier business model. This opportunity is ideal for talented dance professionals looking to gain access into primary and secondary schools, or if you are simply passionate about the arts and want to build a business doing what you love.


“As a father of three children, I know only too well the void that exists of good qualified coaching for youngsters growing up today.

“It's only through the provision of well-organised, dedicated coaches throughout the country that we will see our children enjoy playing sport and reach their full potential, regardless of their level, which is why I'm 110% behind Premier Sport and its aims.”

Lawrence Dallaglio OBE, England Rugby Union Legend | Premier Sport Ambassador

  • Premier Sport - Image
  • Premier Sport - Image
Available Locations:
Master and single franchise opportunities available worldwide. Territories are still available in many parts of the UK, offering you the chance to build your business using a proven strategy, which works successfully in all corners of the country.
Business Type:
Franchise.
Minimum Cash Required:
€9,800
Financing Assistance:
Yes, from the company.
Training Provided:
Yes.
Home-based:
Yes.
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