Hologram Zoo : Inside the Hologram Zoo Concept

How to use this video

This introduction video provides an overview of the Hologram Zoo franchise and how the business is positioned. As you watch, focus on the core concept, target customer, and the role of the franchise owner. If it seems like a potential fit, the next step is to request more information and speak directly with the franchisor.

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Hologram Zoo : Inside the Hologram Zoo Concept
Published: Aug 1, 2025 | Updated: Aug 17, 2026
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About This Video

The Hologram Zoo franchise opportunity sits inside one of the fastest-growing entertainment categories in the world. The brand video opens on the question every prospective operator is asking — can a new entertainment concept actually scale internationally — and answers with the network's first-year footprint: 45 hologram zoos worldwide, building toward a category Time magazine has already recognised as the best new entertainment technology in the world. What's on the floor is laser-light hologram animals at life size. Visitors swim with hippos, walk among dinosaurs, and travel through Africa without leaving the venue. The format runs lean — two staff members keep the doors open — and throughput sits around 84 customers per hour. The operating model is straightforward: a franchisee rents a building, the brand sets up the hologram equipment, and the venue opens to the public on the back of a proven trial. That trial sits at the centre of the brand pitch. The Sydney pilot booked 25,000 visitors and $350,000 in revenue across 42 days — the proof point a prospective operator gets to evaluate before signing. The brand video closes by inviting interested operators to make contact for the full opportunity overview, which is the use-case for this video on the watch page: a fast-moving four-minute introduction that hands the prospect the headline numbers, the operating mechanics, and the category positioning in one place. Operators evaluating immersive entertainment categories — competitive socialising, family entertainment centres, kids' attractions — will recognise the unit economics they're looking for: low headcount, high throughput, strong novelty appeal, and a proof-of-concept site with revenue data attached. Hologram Zoo turns that combination into a franchise pitch you can hand to your spouse, your accountant, or your bank manager and let the numbers do the work.

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