101CAFFE' : 101 Café Pitches Its Italian Coffee-Bar Opportunity to Partners

How to use this video

This video focuses on the franchise opportunity itself, including what ownership may involve and how the system operates. As you watch, consider the expectations around time, responsibilities, and investment level. If the opportunity aligns with your goals, the next step is to request more information and speak directly with the franchisor.

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101CAFFE' : 101 Café Pitches Its Italian Coffee-Bar Opportunity to Partners
Duration: 1:00 | Published: Jun 4, 2020 | Updated: Sep 7, 2026

About This Video

This 101CAFFE' Webinar is the brand's recorded opportunity presentation for prospective European franchise partners. 101CAFFE' is an Italian-born coffee-bar concept built around the espresso-bar tradition that defines the country's daily cafe culture, and the brand has used webinar-format content to walk operators through the franchise model in markets where the concept is expanding.
Webinars in this format typically cover what 101CAFFE' provides as a franchisor: the menu and product range built around Italian espresso, cappuccino, and signature blends; the small-footprint coffee-bar layout that fits high-traffic urban locations and transit hubs across Europe; the supply chain that ships roasted coffee and equipment from the brand's Italian operating base to franchisee-run stores; the training programme that brings new partners through barista standards and store operations; and the marketing support that helps a unit open and ramp up local awareness.
Prospective franchisees use this content to understand the size of investment, the timeline from signing to opening, the day-to-day operations of running a 101CAFFE' bar, and how the Italian-coffee positioning differentiates the brand from other coffee-shop formats they may be evaluating in their market. Watching the webinar before requesting more information helps operators arrive at follow-up conversations with focused questions about territory availability and unit economics.
Visit Franchise Direct's 101CAFFE' profile page for current investment details, territory availability, and the Request Free Information form.

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