Eazi-Apps : Renee Sobotka on Five Years as an Eazi-Apps Owner

Renee Sobotka's Eazi-Apps Partner Interview Highlights walk through her route into the brand. She had a calling to own her own business and was scouring the internet for something that would fit where she was at that point in life. She came in without sales experience - just some customer-facing time as a college personal banker - and what sold her on Eazi Business was the business-in-a-box mentality: the landing page, print materials, sales coaching, and the training that taught partners how to develop both apps and websites. Five years in, Renee runs an operation with five employees plus local subcontractors and frames the answer to 'should I start a business' as an unequivocal yes - the most rewarding thing she has ever done. Her standard pricing - $7,900 for a five-page website and $6,800 for an app - shows the kind of project economics a working partner can build a recurring book of business around in the digital marketing, website, and app development space. Renee positions the digital category as future-proof: every single business needs digital marketing, website, and app development; the work will not stop being needed. She credits Eazi Business with kicking off the entire business path - if she had tried to do this on her own she's clear it would have been impossible, and she would have had to buy an existing business instead of starting her own from scratch. Watch Renee's interview for a five-year-on view of running an Eazi-Apps franchise - the personal-banker-to-business-owner pivot, the team she's built, her project pricing economics, and the positioning that keeps her confident she'd be in a different seat without the brand.