Jeff : CEO Eloi Gomez Walks Through the Jeff Daily-Services Platform

The Jeff Franchise Overview features CEO Eloi Gomez walking through the brand's origin story and the operating model that has scaled it into a daily-services super-brand. Eloi and his co-founders launched the business in 2015 with a clear thesis: the laundry sector hadn't evolved into the 21st century, while consumers were buying everything else through mobile apps. The brand started as a tech platform to connect laundry services with users. Over time, Eloi describes how the model evolved. After building the tech platform, the team wanted control of the customer experience and logistics, and realised that combining a franchise model with the tech platform was the right business match - franchising let the brand scale faster while preserving service quality for end customers. Today the platform extends well beyond laundry: customers can book laundry, beauty, or fitness services from the Jeff app, with the company now positioning itself as a daily-services super-brand. On the operational scale, Jeff has more than 2,000 Jeff points across more than 30 countries spanning Asia, Latin America, Europe, and Africa. The company that started in 2015 with two friends now employs roughly 500 people across 25 nationalities. Eloi describes the team as something they're genuinely proud of, and frames the long-term vision clearly: Jeff wants to become one of the 40-50 service ecosystems he expects to define the world over the next decade, with an IPO targeted in three to four years. Watch the overview for the CEO's first-person framing of the Jeff platform's origin, scale, and ecosystem ambition - and the kind of branded franchise opportunity it makes available to prospective single-store and master-franchise partners across multiple service verticals.