For the first time in history, a global partnership agreement was signed between the domestic brand FastReview and the world leader, the Tripadvisor platform.

That fact alone is impressive, and the story is even more significant because of the fact that it is Tripadvisor contacted FastReview and after a deeper analysis signed a collaboration with a domestic platform for reviews.

FastReview®, a domestic platform, which in less than three years of operation on the world market, has helped more than 3000 companies to improve their online reputation and customer relations, achieving more than a million reviews on Tripadvisor, Google and other review platforms, which is significant increased sales to partners, i.e. revenues.

Fast Review is an innovation that arose out of necessity and a tool that is extremely important for the domestic economy, especially for the promotion and better positioning of the tourism and hospitality offer in Croatia and the entire region.

The creator and co-founder of FastReview® is Petar Aračić, who, after more than a decade of work in tourism and catering, noticed, and later confirmed through research, that only 12% of satisfied guests leave a positive review. On the other hand, those who had a negative experience will be happy to share this "fiasco" with others, in front of the entire online community, creating an unrealistic and significantly worse image of the quality of service of many hotels, restaurants and other catering establishments in our region. but also around the world.

Considering that as many as 90% of consumers say that their purchases are influenced by online reviews, and that 84% trust online reviews more than personal recommendations, FastReview® was created as the simplest and fastest way to improve your online reputation, collect positives and respond to all negative reviews, in real time, while the consumer is still "at home".

The FastReview® client list includes well-known hotel brands such as Hilton, Crowne Plaza, Conrad, Mandarin Oriental, Accor, Movenpick, DoubleTree and others. This is precisely why the cooperation with Tripadvisor was successfully concluded.

As Aračić points out, the cooperation came after Tripadvisor itself contacted them, which was the result of a good recommendation from their client. It doesn't get any better than that, does it?

"The collaboration came about when one of our clients from Dubai contacted them asking if they cooperated with Fast Review. TripAdvisor investigated us and contacted us. Negotiations were opened on how we can cooperate, they checked us out, saw a list of clients from restaurants to hotels on a global level, entered our system and analytics, and after that, in joint discussions, there was a proposal to enter into a global partnership together," says Aračić and adds that only through them TripAdvisor received over 370.000 reviews.

Although FastReview has already been connected through an API with TripAdvisor, now all their customers who will use FastReview through TripAdvisor will have a deeper insight into analytics and customer behavior.

"Their benefit is that all our clients use Tripadvisor, that's why Tripadvisor will be branded in our software with their colors, i.e. according to their brand book. Our benefit is that it will be written on their review that it was collected through Fastreview. Of course, the global partnership with Tripadvisor itself is a confirmation of the quality of our product." adds Aračić.

The partnership has agreed that starting next month, every review that comes through the Fast Review platform on Tripadvisor will be marked as "Review collected in partnership with FastReview".

Fast Review clients who choose to use this add-on tool will have a variety of options and benefits, including faster publishing of their reviews, greater control through FastReview® software, and many other benefits.

FastReview coming soon to the US and UK markets

Although FastReview is already used in some restaurants in London, by the end of the year their strategic goal is precisely the American and UK markets. "In America, consumers most often use TripAdvisor, Trustpilot and Yelp, which is mostly in F&B. But TripAdvisor is still the strongest, along with Google. In the UK, only TripAdvisor is searched for. So cooperation with TripAdvisor for the American and British markets, which we plan to open at the end of December , means a lot" concludes Aračić.