Oppein Home : Why 4,500 Investors Choose the OPPEIN Furniture Franchise
How to use this video
This video explains how the OPPEIN franchise positions itself and what it believes differentiates the opportunity. As you watch, consider how these factors align with your priorities, experience, and expectations as an owner. If the value proposition feels like a fit, the next step is to request more information and speak directly with the franchisor.
About This Video
The OPPEIN Furniture Franchise Video is one of the strongest scale-and-credentialing assets in the EU watch page library — a brand-overview pitch that puts industry data, manufacturing infrastructure, and the brand's 25-year operating history on the record for prospective franchisees. According to Grand View Research, the global furniture market was valued at $480.7 billion in 2017 with 5.1% annual growth, and custom furniture is growing 10-15% annually as consumers trade up for coherent style, versatile functionality, and tailored taste. OPPEIN is positioned at the front of that category trend. The brand's scale numbers are what make this asset land with prospective franchisees. OPPEIN reached $1.67 billion in 2018 sales turnover, ranked #1 for 17 consecutive years in China's custom home décor industry, and sits as one of the top three industry players in the world. The manufacturing base spans five plants covering 2.3 million square meters, producing 3,500 kitchens, 4,500 wardrobes plus custom furniture, 1,800 bathrooms, and 2,400 interior doors every day. Annual kitchen output reaches 700,000 units. The brand exports to 118 countries through 7,000 showrooms worldwide, and 4,500 investors have already become OPPEIN franchisees globally. The technology layer is what differentiates OPPEIN at the franchisee level. The OPPEIN Information 2025 system — jointly developed with IBM, Siemens, and WCC — seamlessly connects showroom to factory across the entire production cycle. Showroom designers use CAXA and 3D Home software to build space models, generate quotes, and export 3D renderings; OPPEIN VR glasses give consumers an immersive design experience before purchase. The brand has spent 25 years developing the showroom operation model and pragmatic sales-and-marketing tactics — a 10-key-module operating template proven across 7,000 showrooms — that the brand transfers to every new franchisee. For prospective OPPEIN franchisees evaluating the brand against independent furniture retailers and competitor manufacturer-franchise concepts, this asset is the scale and operating-system proof point that makes the brand's category leadership tangible.