INTRO Matchmaking : Intro Matchmakers Dublin on The Late Late Show
How to use this video
This introduction video provides an overview of the INTRO Matchmaking franchise and how the business is positioned. As you watch, focus on the core concept, target customer, and the role of the franchise owner. If it seems like a potential fit, the next step is to request more information and speak directly with the franchisor.
About This Video
Intro Matchmakers Dublin on The Late Late Show captures the moment Ireland's flagship Friday-night chat show put the brand's matchmaking model on national television. Co-founder Rena walks through the operating system on air — clients book a one-hour appointment in Dublin (with nationwide reach for in-person meetings), share their profile and partner preferences, and receive matches by phone without surnames, photographs, or numbers exchanged. Intro organises the date itself, telling each client where and when to meet, then follows up after to debrief. The numbers Rena puts on the record are the brand's proof points and what a prospective franchisee can take to the bank in their own market. One in three Intro dates leads to a long-term relationship — Rena flags an alternate framing of one in four during the conversation, and either number sits well ahead of the consumer-grade dating-app benchmark. One in three new Intro members joins on a friend's referral, which is the compounding-loyalty proof point matchmakers across markets need to demonstrate. The brand's age range spans 22 to 79, with members from every county and a recently-onboarded 93-year-old to keep things memorable. The segment doubles as a live case study. Eric, a senior account manager in marketing communications, walks the host through his motivations — busy schedule, not a fan of internet dating, recommended in by a friend. Rena explains the match: Jennifer is three years younger, both single with no kids and a shared interest in starting a family, both live in the same county, both run marathons, and Jennifer qualified as a physical therapist the prior year. The show sends the two on a Valentine's Day date at a karaoke bar in Dublin. For a prospective Intro franchisee, this Late Late Show feature is the brand's strongest third-party credentialing piece — it puts the methodology, the matching rationale, and the on-camera match itself in front of a national audience and lets a prospect feel what a real Intro client experience looks like end to end.