There's really no doubt that a lot has changed for the near future. Franchise service providers have continued to rise above all hurdles and have seen overall growth. This franchise trend continues to grow globally, with most global markets receptive to the business model. This helps entrepreneurial-minded business people understand the potential of these businesses.
The European Franchise service industry is one of the most prominent in the world. The European Franchise Federation (EFF) has supported and promoted the franchise services industry since 1972. The European Commission recognizes franchising as a viable business technique for growing a brand within the European Union (EU).
According to EFF figures, there were more than 11,700 services of franchise service providers across Europe. However, there are plenty of opportunities waiting for individuals who want to start a franchise of franchise service providers in Europe.
The franchise market is one of the small business community's unique markets that consolidate data, trends, and market opportunities. If an investor plays his cards correctly by using the services of the best franchise service providers, the opportunity to capture one of these market trends early enough is not only created by franchise service providers’ model but so does the opportunity to scale that investment. Once a reliable market opportunity is found, the franchise service providers find ways to go deeper and bigger with brands they understand.
According to the US Census Bureau, 2021 was about 50% more new businesses started in the US than in any year in history. And 2020 is second on that ranking list. Meanwhile, 2022 has also gained hype on the list. In what seems like a bit of an ironic twist, the pandemic has created a whirlwind of entrepreneurial activity and, as a result, sped up growth for many new and existing franchise service providers.
In 2021, several European franchise service providers reported higher sales, and there is no reason to expect the trend to change in upcoming years.
The success of service providers in Europe is due to the fact that the countries predominantly have developed economies and large populations with disposable incomes. Despite financial headlines dominated by failed European economies in recent years, a number of European nations remain international economic leaders, with France, Germany, Russia, and Italy making up four of the eight countries that make up the G8.
There are nearly one-third of all US franchisors who consider the possibility of expanding into the EU in the future. In a study conducted by the International Center of Franchising, about 65% of US franchisors currently not operating in European countries intend to expand their franchises into the EU market.
Trading across European boards has become easier over the last 50 years, owing to efforts by the EU (which was founded in 1951 and now encompasses 27 countries, including Germany, France, Italy and others), which has helped to unify trade regulations across its member states, making it easier for business owners to expand their brands across the EU.
Many franchisors or potential investors that have developed franchise networks across the continent have used the services of a Europe-based franchise consultancy company. As the franchise industry is so well established in Europe, many franchise consultant companies have years of experience in helping business owners franchise their concepts.
There are many franchise opportunities in Europe that have taken the bull by the horns and seem to be encouraged in the future. Not all franchise concepts are suitable for franchising in Europe, but a good franchise consultant should be able to say if a brand won’t work in the market or if it needs adapting. Yet, the diversity and market potential of Europe, together with trade agreements established by the EU, has resulted in the continent being one of the most franchise-friendly regions in the world. Let’s help you out and give you business advice as you journey through the world of franchises.