MathRiders : Helen Doron on the MathRiders Opportunity

Helen Doron Talks the MathRiders Opportunity is the brand's founder-led recruitment pitch from one of the most credible voices in international children's education franchising. Doron is the founder of Helen Doron English — the global English-language education franchise that taught millions of children to love a subject they had previously hated — and MathRiders is the second franchise concept she built when parents kept asking why she couldn't teach maths in the same fun, hands-on way she'd taught English. Her answer was that maths is a language too, and it should be taught like one. The methodology Doron walks through is what makes MathRiders different. Every lesson is built around a hands-on task — weights, fractions, symmetry, whatever the concept of the day is — that children actually do with props rather than read about in a textbook. After the task, children turn to each other and explain what they've done, which builds analytical thinking and verbal-expression skills at the same time. Only then do they open the MathRiders workbooks to translate what they've worked out hands-on into the written language of mathematics. From age 2 to age 11 every lesson follows the same structure; from secondary school the brand adapts to start with a group problem, run individualised learning, and close with another group problem. What surrounds the lessons is a complete maths environment — hands-on activities, fun workbooks, games, mathematical songs, stories about maths concepts, stories about the history of maths, stories about great mathematicians men and women. Doron's pitch is that children live maths in MathRiders lessons rather than just sitting through them, which is what nothing else in the children's education category currently delivers. The asset closes with the brand's franchise opportunity: MathRiders is looking for like-minded national and master franchisees worldwide who love education and want the very best educational opportunity for the children of their country. In non-English-speaking markets the curriculum is delivered in the mother tongue. For prospective country-level operators in children's education, Helen Doron's pitch is the credibility plus methodology plus invitation combo that opens the franchise conversation.