Secure Exclusive Rights to Develop The Great Greek Mediterranean Grill Across Your European Territory
About The Great Greek Mediterranean Grill
The Great Greek Mediterranean Grill is a fast-casual Mediterranean restaurant franchise with 50+ locations across 17 U.S. states and $73 million systemwide sales (2024). Founded by 3rd-generation restaurateurs, the brand combines Mediterranean authenticity with fast-casual accessibility through fresh ingredients, housemade preparations, and quality-driven execution.The brand is part of Big Flavor Brands and UFG (1,600+ franchise locations worldwide). The Great Greek brings Mediterranean culinary standards and ingredient integrity to casual-dining format that appeals to health-conscious, quality-focused consumers across Europe's affluent urban centers.
The Master License opportunity: building at regional scale
A European Master License grants you exclusive rights to develop The Great Greek within a defined European territory, potentially spanning multiple countries. You open flagship locations, recruit franchisees, and build a Mediterranean restaurant network across your territory.Revenue streams include flagship location profits, franchise fees from franchisees you recruit, and ongoing royalty income from your network. Europe's urbanization, dining sophistication, and growing Mediterranean cuisine interest create substantial opportunity for a multi-market operator.
The Europe opportunity
Europe comprises over 450 million consumers across affluent urban centers where dining frequency is high and consumer interest in Mediterranean and health-conscious cuisine is accelerating. Cities across Scandinavia, Germany, France, the UK, Southern Europe, and Central Europe are home to sophisticated diners seeking quality, ingredient-driven, non-traditional casual-dining options.The Mediterranean diet is recognized across Europe as the gold-standard health-conscious eating pattern. Consumer preference for Mediterranean cuisine spans the continent. The casual-dining franchise segment is mature across Europe, with established operators actively evaluating growth-stage concepts that offer strong systems and differentiation. For The Great Greek, Europe represents a multi-market opportunity to build a recognized Mediterranean casual-dining brand across the continent's most affluent and dining-conscious markets.
What this Master License delivers
- Exclusive development rights across a defined European territory, potentially spanning multiple countries
- Access to multi-market opportunity with 450+ million affluent consumers
- Multiple revenue streams from flagship locations, franchise sales, and ongoing royalties
- A proven Mediterranean concept with $73M U.S. systemwide sales and proven operational systems
- Alignment with strong European consumer interest in Mediterranean diet and health-conscious dining
- Premium positioning that leverages Mediterranean cuisine prestige and culinary differentiation
- Full training at UFG headquarters, plus on-site support across your European markets
- Ongoing culinary, operational, and marketing support from the dedicated international team
Your role as Master Licensee
- Develop and execute a multi-market growth plan across your European territory
- Open flagship The Great Greek locations in key commercial centers across multiple countries
- Recruit and train franchisees across multiple markets, adapting to regional business cultures
- Establish premium ingredient supplier relationships across Europe while maintaining quality standards
- Adapt marketing and positioning to regional consumer preferences and dining cultures
- Coordinate brand standards and culinary quality consistency across a geographically distributed network
Who this opportunity is for
A European Master License is designed for a partner who thinks at regional scale. This could be a multi-country restaurant group or hospitality holding company with existing franchise or casual-dining experience, a private equity fund focused on European food service businesses, or an established restaurateur with cross-border operational capabilities. The ability to navigate different regulatory environments, food cultures, and business norms across European markets is essential. You need the capital, team, and organizational infrastructure to support multi-market rollout, not just a single-country launch.Training and support
Training begins at UFG headquarters in West Palm Beach, Florida, covering operations, culinary standards, supplier management, franchisee recruitment, and Mediterranean brand positioning. UFG then provides on-site support during your initial European market launches. Ongoing support includes access to proprietary culinary systems, European supplier relationship guidance, centralized marketing resources, strategic guidance on multi-market expansion, and direct access to UFG's international team. UFG has extensive experience developing food service franchises across Europe.The Great Greek's corporate systems, training materials, and international communications operate in English. The Master Licensee leadership team should include strong English proficiency. Local operations with customers and franchisees are conducted in local languages.
Take the next step
If you have the multi-market operational capability, culinary appreciation, and capital to build The Great Greek into a leading Mediterranean casual-dining brand across your European territory, request our Master License Information Pack or schedule a confidential discovery call about available territories.The Great Greek Mediterranean Grill Opens 20 New Locations and Achieves Double-Digit Systemwide Sales
2025 performance positions the rapidly growing Mediterranean fast casual for a strong year in 2026 – both in franchise development and sales
The Great Greek Mediterranean Grill®, one of the fastest growing restaurant chains in the U.S., announced today its year-over-year performance in 2025 – a year that marked significant growth across the system and at the unit level. The Great Greek Mediterranean Grill opened 20 new restaurants in 2025, expanding its nationwide presence in key states like Florida, California, and Texas as well as entering new markets including New Mexico and Wisconsin. The brand also reported just under $100 million in systemwide sales last year, with franchise sales seeing a remarkable 41% increase year-over-year.
On the heels of this success, The Great Greek Mediterranean Grill is accelerating its growth momentum in 2026 and is well-positioned to have a standout year during its 15th anniversary. The brand is projecting over 20 openings by the end of the year, including in global markets like Egypt, Australia, and Canada. Notably, nearly half of The Great Greek Mediterranean Grill’s unit growth is being fueled by existing franchise owners, signifying operator confidence in the brand and its future.
“In 2025 we continued to set the foundation and this year we’re on track to surpass 100 locations and $150 million in systemwide sales – milestones that reflect the strength of our franchisees and the discipline behind our growth,” said Bob Andersen, President of The Great Greek Mediterranean Grill. “The Great Greek is designed to scale, with a model that delivers strong performance while protecting the quality and hospitality that define our guest experience. We know exactly what makes this brand successful, and we’re executing on that vision every day.”
The Great Greek Mediterranean Grill attributes its compounding success to its dedicated franchise owners and innovation. The brand has been leveraging data-centric AI to better understand its guests and how restaurants are performing, turning insights into smarter decisions across marketing, operations, and menu execution. The Great Greek Mediterranean Grill experienced gains in off-premises dining in 2025 – including a 63% increase in catering sales – as well as with value-focused promotions like its Greek Feast family meals and $14.99 gyro combo. The launch of new limited time offers like its Greek Watermelon Salad and Loaded Feta Fries generated over 24,000 orders; the Watermelon Salad alone brought in 5,000 new guests.
The Great Greek Mediterranean Grill is a better-for-you, premium fast casual concept delivering fresh, cooked-to-order Mediterranean cuisine with the friendliness and attention to detail of full-service hospitality. Its menu champions authentic Mediterranean recipes featuring high-quality ingredients, including freshly prepared proteins, house-made sauces and dips, and vibrant vegetables, allowing guests to enjoy flavorful meals without compromise.
The award-winning concept is part of Big Flavor Brands™, the foodservice division of United Franchise Group™ (UFG). It is continually recognized as an industry- and category-leading brand, being named as one of the top 10 fastest growing chains of 2025 by Technomic and recently appearing on Franchise Times’ Fast & Serious list of the smartest-growing franchise brands for the second year in a row.
“The Great Greek Mediterranean Grill represents exactly the kind of franchise opportunity today’s entrepreneurs are seeking – a differentiated, high-demand concept backed by a disciplined and scalable franchise model. Our focus has always been on equipping franchisees with the systems, support, and operational efficiencies needed to succeed, and The Great Greek delivers on that promise,” said Ray Titus, Chairman and CEO of UFG. “With strong unit-level performance, growing multi-unit ownership, and expanding domestic and international demand, we see tremendous runway ahead for franchisees to grow alongside a brand that is defining the future of the Mediterranean fast casual category.”
About The Great Greek Mediterranean Grill
The award-winning Great Greek Mediterranean Grill® is a leading franchise within the Greek, Mediterranean, and Middle Eastern fast-casual restaurant industry, offering a vivacious and flavorful menu inspired by foods in the Mediterranean diet. Every dish is made fresh, in-house from authentic recipes passed down generation after generation. Co-founded by two culinary trained, third-generation restauranteurs, Nick A. Della Penna and Trent Jones, The Great Greek Mediterranean Grill is an affiliated brand of United Franchise Group™, a globally recognized leader in franchising, within the United Franchise Group’s food division, Big Flavor Brands™.
About Big Flavor Brands
Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. From fast-casual restaurants with authentic third-generation recipes like The Great Greek Mediterranean Grill®, to specialty concepts like the grazing innovator and charcuterie board caterer Graze Craze®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of United Franchise Group™, which is comprised of innovative concepts pushing the boundaries with an unwavering commitment to quality, variety, and the pursuit of joyful eating.
