The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is seeking Master License partners to develop the brand across European territories. A Master License grants exclusive development rights for a country or multi-country region. This is an opportunity to build a multi-market Mediterranean casual-dining empire in Europe, where urban affluence, dining culture, and growing Mediterranean cuisine demand create a compelling expansion canvas.

About The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is a fast-casual Mediterranean restaurant franchise with 50+ locations across 17 U.S. states and $73 million systemwide sales (2024). Founded by 3rd-generation restaurateurs, the brand combines Mediterranean authenticity with fast-casual accessibility through fresh ingredients, housemade preparations, and quality-driven execution.

The brand is part of Big Flavor Brands and UFG (1,600+ franchise locations worldwide). The Great Greek brings Mediterranean culinary standards and ingredient integrity to casual-dining format that appeals to health-conscious, quality-focused consumers across Europe's affluent urban centers.

The Master License opportunity: building at regional scale

A European Master License grants you exclusive rights to develop The Great Greek within a defined European territory, potentially spanning multiple countries. You open flagship locations, recruit franchisees, and build a Mediterranean restaurant network across your territory.

Revenue streams include flagship location profits, franchise fees from franchisees you recruit, and ongoing royalty income from your network. Europe's urbanization, dining sophistication, and growing Mediterranean cuisine interest create substantial opportunity for a multi-market operator.

The Europe opportunity

Europe comprises over 450 million consumers across affluent urban centers where dining frequency is high and consumer interest in Mediterranean and health-conscious cuisine is accelerating. Cities across Scandinavia, Germany, France, the UK, Southern Europe, and Central Europe are home to sophisticated diners seeking quality, ingredient-driven, non-traditional casual-dining options.

The Mediterranean diet is recognized across Europe as the gold-standard health-conscious eating pattern. Consumer preference for Mediterranean cuisine spans the continent. The casual-dining franchise segment is mature across Europe, with established operators actively evaluating growth-stage concepts that offer strong systems and differentiation. For The Great Greek, Europe represents a multi-market opportunity to build a recognized Mediterranean casual-dining brand across the continent's most affluent and dining-conscious markets.

What this Master License delivers

• Exclusive development rights across a defined European territory, potentially spanning multiple countries
• Access to multi-market opportunity with 450+ million affluent consumers
• Multiple revenue streams from flagship locations, franchise sales, and ongoing royalties
• A proven Mediterranean concept with $73M U.S. systemwide sales and proven operational systems
• Alignment with strong European consumer interest in Mediterranean diet and health-conscious dining
• Premium positioning that leverages Mediterranean cuisine prestige and culinary differentiation
• Full training at UFG headquarters, plus on-site support across your European markets
• Ongoing culinary, operational, and marketing support from the dedicated international team

Your role as Master Licensee

• Develop and execute a multi-market growth plan across your European territory
• Open flagship The Great Greek locations in key commercial centers across multiple countries
• Recruit and train franchisees across multiple markets, adapting to regional business cultures
• Establish premium ingredient supplier relationships across Europe while maintaining quality standards
• Adapt marketing and positioning to regional consumer preferences and dining cultures
• Coordinate brand standards and culinary quality consistency across a geographically distributed network

Who this opportunity is for

A European Master License is designed for a partner who thinks at regional scale. This could be a multi-country restaurant group or hospitality holding company with existing franchise or casual-dining experience, a private equity fund focused on European food service businesses, or an established restaurateur with cross-border operational capabilities. The ability to navigate different regulatory environments, food cultures, and business norms across European markets is essential. You need the capital, team, and organizational infrastructure to support multi-market rollout, not just a single-country launch.

Training and support

Training begins at UFG headquarters in West Palm Beach, Florida, covering operations, culinary standards, supplier management, franchisee recruitment, and Mediterranean brand positioning. UFG then provides on-site support during your initial European market launches. Ongoing support includes access to proprietary culinary systems, European supplier relationship guidance, centralized marketing resources, strategic guidance on multi-market expansion, and direct access to UFG's international team. UFG has extensive experience developing food service franchises across Europe.

The Great Greek's corporate systems, training materials, and international communications operate in English. The Master Licensee leadership team should include strong English proficiency. Local operations with customers and franchisees are conducted in local languages.

Take the next step

If you have the multi-market operational capability, culinary appreciation, and capital to build The Great Greek into a leading Mediterranean casual-dining brand across your European territory, request our Master License Information Pack or schedule a confidential discovery call about available territories.