New marketing lead at Valenta aims to accelerate franchise partner growth

As a Franchise Partner you will have the opportunity to apply your business acumen, building relationships and acquiring new clients.

Valenta is designed to help transform businesses and enhance their competitive edge, you will work closely with your clients to understand their needs and identify and implement efficient business solutions.

Working with small, medium and large enterprises you will be able to deliver increased efficiencies and cost savings to your clients. The Valenta franchise model is unique where as a Franchise Partner you work on your business, not in your business. Valenta delivers the operations, whilst you focus on business acquisition. Unlike other franchise models, the setup costs are very low. This low start-up cost with minimal overheads and global recognition makes this a great opportunity for anyone looking to own a successful business.

Benefits of a Valenta Franchise

A Diversified Business Offering: Minimise risk by offering various services across three verticals including the implementation of process optimization, digital transformation and outsourced staffing.
Multiple Revenue Streams: As a Franchise Partner you can earn both one-time and reoccurring revenue. Even when you aren't working, this provides income protection.
Globally Proven Business Model: Valenta franchises are successfully operating in USA, Canada, Australia,India, Mexico, but also in Europe where we have Franchises in UK, Belgium,Spain, Romania, Kosovo and focusing now on the rest of Europe. Leverage the experience of Franchise Partners from across the globe.
Recession Proof: Valenta offers services that are suitable for every business, at any size, in every industry. This makes our offering truly unique and a necessity for businesses to grow and reach their business objectives.
Unmatched Training & Support: All Franchise Partners can take advantage of various specialists including a dedicated Business Coach and Marketing support team. Leverage these resources to increase your revenue streams quickly.
Valenta Handles Operations: You will focus on building your business through client acquisition. All operations are delivered by us so you can grow your business faster.

Leverage Across Three High Value Sectors

Valenta offers services that are relevant across all industries, no matter what the company size. Use these tools to build your business and grow profitability each step of the way.

Process Optimsation Valued at €250+ Billion Globally

Work with your clients to improve processes, resulting in maximized efficiencies and reduced costs. With a range of specialised services available, including CRM setup and management, software development and more, we have you covered.

Digital Transformation Valued at €342+ Billion Globally

Digital transformation utilises new innovative technologies to assist your clients in gaining a competitive edge through robotic process automation and artificial intelligence.

Outsourcing Valued at €85 Billion Globally

Valenta's clients report cost savings of up to 60% by outsourcing key business activities that are often mundane but critical. Improved customer service, access to highly skilled staff, 24/7 access and quicker turn-arounds have all been highlighted as major benefits.

A Customer Focus

Our Managing Partners have experience across various industries and verticals, with a strong understanding of their customer needs.

Key attributes often include:

Consultative Sales Experience
Excellent Communication/ Relationship Building Skills
Strong Business
Acumen
Pro-active
Attitude
Leadership Skills
Customer Centric
High Emotional Intelligence
A Track Record Of Success

Superior Training & Ongoing Support

We provide you with comprehensive training to commence business, and ongoing support to ensure success. You do not need any specific qualifications in process consulting, digital transformation or outsourcing, as our team will deliver operations. We embrace a team culture where established, proven methodologies are adopted and shared.

Initial Training

We conduct one-on-one training with franchisees providing you with the knowledge and skills to grow your business. During this orientation a business plan and marketing program is established, facilitating your industry specialisation.

Ongoing Support

Valenta’s Franchise Partners are provided with ongoing training and a support team who will allow you to grow your business quickly, with the right tools.

Your Personal Business Coach
Your Personal Digital Marketing Consultants
Your Personal Prospecting Specialist
Quarterly Business Planning
Annual Conference

Request your free information now to find out more about this incredible franchise opportunity!

New marketing lead at Valenta aims to accelerate franchise partner growth

May 05, 2026 02:51 AM

Valenta has appointed Eric Salas as Vice President of Marketing. With this appointment, the international franchise organization aims to strengthen its marketing approach and better align it with the growth of franchise partners across Europe.

The appointment reflects a broader shift within franchising, where marketing is becoming an increasingly decisive factor in the success of franchisees. While the focus used to be on brand awareness, it is now shifting toward targeted lead generation and support for local market development.

Within Valenta, Eric Salas will focus on building a scalable marketing structure, with attention to consistent messaging, campaigns, and support for franchise partners across different markets.

Marketing as a strategic growth factor
For many franchise partners, marketing remains a challenge. Limited time and expertise often result in slower commercial growth than expected.

As a result, more Valenta invested even more in centralized marketing support. Franchise partners gain access to campaigns, content, and tools that help them build visibility faster and reach potential clients more effectively.

Combining local and international support
In the Benelux, this approach is complemented by local guidance focused on commercial positioning and market approach.

According to Sven De Groodt, Master Franchise Benelux, the added value lies in combining both levels:

“Franchise partners need a marketing engine that generates pipeline in the background, combined with a strong local translation into conversations and deals. That combination determines how quickly you can effectively grow.”

Relevance for prospective franchise partners
For entrepreneurs considering a franchise, marketing support is becoming an increasingly important factor. Beyond the concept itself, the ability to attract clients quickly plays a key role.

The appointment of Eric Salas highlights how marketing is becoming a structural growth driver within franchise models.

Valenta AI Franchise - BeNeLux Success Stories

Valenta AI Franchise - BeNeLux Testimonials

Becoming self-employed has always been a childhood dream for me. With 30 years of corporate experience, I now have the opportunity to focus on the challenge I was looking for: engaging in customer acquisition while building and growing the Valenta organization in Europe.