FIBO, the world’s leading trade show for fitness, wellness, and health, is gearing up for its annual event, and this year, BodyBase will be exhibiting! As a renowned business within the fitness industry and winners of the 2023 Dutch Fitness Awards, we are ready to showcase our cutting-edge technologies, innovative products, and commitment to promoting a healthier lifestyle at FIBO 2024.
What is FIBO?
FIBO is the world’s premier trade show for fitness, wellness, and health, and stands as a beacon for industry professionals and enthusiasts alike. Year after year, this global event serves as a dynamic platform where cutting-edge innovations, trends, and industry leaders come together to shape the future of fitness. FIBO provides a unique space for brands like BodyBase to showcase their passion for health and wellness, unveiling groundbreaking and innovative products. It’s not just a trade show; it’s an immersive experience that fosters collaboration, learning, and inspiration within the fitness community. As BodyBase eagerly participates in FIBO 2024, we are excited to connect with industry leaders, sharing our commitment to effective, smart, and enjoyable fitness experiences, as well as exploring the potential of franchising.
The BodyBase Story
The journey of BodyBase began with Sabrina Albert, our founder, who, despite her deep love for fitness, found herself unable to make time for workouts during her time as the opening director of a new Marriott Hotel in Dubai. The realisation that there are more people like her – busy yet eager to prioritise their health – led to the birth of BodyBase. In 2019, Sabrina joined forces with a Dutch product development team to create the BaseLine and AceLine machines, our very own high-quality, innovative, and smart reformer machines.
Meet the AceLine and BaseLine: Redefining Fitness
Founded on the principles of innovation and wellness, BodyBase has carved a niche for itself in the fitness market.
With a mission to empower individuals to achieve their fitness goals, BodyBase has developed a state-of-the-art product and services designed to cater to fitness enthusiasts of all levels. The BaseLine, versatile, efficient, and safer than traditional reformer pilates machines, caters to strength, high intensity, yoga & pilates. On the other hand, the AceLine is a revolutionary tool that seamlessly blends innovation, design, and versatility. Acting as both a reformer and a suspension machine, it not only saves space but also reshapes your studio’s offerings, increasing versatility and adding value to your customers.
Franchise Opportunities with BodyBase
Become a part of the BodyBase success story and own your own fitness studio as a franchisee! What sets us apart from traditional gyms is our focus on providing personalised services. As a franchisee, you can become a part of our success story and choose between two distinctive concepts: the White Studio and the Black Studio, both centered around our versatile Baseline machine.
You even have the option to integrate both concepts within a single studio. The White Studio emphasises balance and mindfulness, offering exclusive activities such as Reformer Fitness, Reformer Pilates Yoga, Mat Yoga, Barre, and more, all with a strong focus on breathing and mindfulness. On the other hand, the Black Studio takes the Baseline machine to the next level, combining strength training and cardio to loud music for intense workouts, featuring concepts like Reformer Pilates, Fitness Stations (strength training), (Kick) Boxing, and more. Don’t miss out on the chance to be a part of our innovative and thriving fitness franchise.
Join Us In Shaping The Future
As we prepare to make our mark at FIBO 2024, we are looking forward to an extraordinary display of innovation, education, and inspiration from not only BodyBase, but other fitness enthusiasts alike. By combining cutting-edge technology with a commitment to holistic well-being, we are set to reaffirm our status in the fitness industry, leaving a lasting impression on FIBO attendees. Don’t miss the opportunity to witness the future of fitness – come visit our stand at FIBO 2024 (Hall 6 – Stand 6E91) – we can’t wait to connect!