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Well Polished

Start a Well Polished Cleaning Franchise Business

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Well Polished - The cleaning business where you don’t do any cleaning!


Well Polished operate as an introductory cleaning agency, with franchisees across the UK and in Portugal. We aim to give all our clients an outstanding service without it costing the earth. Sandra Venables founded the company in 2004 in West Kirby on the Wirral. Her goal was to combine a quality cleaning service with superior customer care.

The business grew rapidly and Sandra soon found herself unable to cope with demand, particularly from adjacent areas. Sandra decided to franchise her award-winning business across the UK, and in 2007 the first Well Polished franchisee was appointed.

By 2012, the company was operating in 30 locations across the UK, and had also granted a master license in Portugal. Following major investment and a complete overhaul of the company’s website and systems, Well Polished is now looking for further rapid expansion in the UK.

The Package

Well Polished provide the following benefits to all new franchisees

  • Substantial exclusive territory
  • Funded and professionally managed Google marketing campaign
  • Access to our powerful web-based management software
  • Exclusive page on our website with access to create bespoke landing pages and blog
  • Supply of marketing material
  • Dedicated management support
  • In-house training programme
  • Assisted social media package
  • Full stationery pack

Training and Support

With a Well Polished franchise, you are in control but we will be supporting you every step of the way. This starts with a comprehensive training programme condensing 10 years of experience.

In order to hit the ground running, we provide extensive marketing support, including a funded Google campaign, strong social media presence, dedicated web pages and access to wp Manager – our exclusive management software. As your business grows, you will also benefit from regular territory evaluations, annual conference and awards, adhoc training days and the support of a network of existing franchisees.

Managed Google Campaign

One of the key benefits of a Well Polished franchise is the funded Google campaign that will be professionally managed on your behalf by experienced SEO experts. This campaign runs for a whole six months and starts immediately after your initial training. Google is the number one search engine in the world and has increasingly become the main tool that people use to find domestic cleaning services. The value of this campaign cannot be overstated and will help ensure that your franchise enjoys a high level of enquiries and new business from the word go.

Our Ideal Candidate

There is no fixed “type” of person that succeeds as a Well Polished franchise owner, and previous experience is not needed as we provide full initial and ongoing training and support. You will be self-motivated with an ambition to succeed, and possess strong communication skills. You will need your own transport and internet access. Age is no barrier – we have franchisees of all ages and backgrounds currently making a success of their franchise.

If you are interested in running a management franchise that enables you to build up a substantial, residual income without staffing costs, then talk to us now.
  • Well Polished - Image
  • Well Polished - Image
  • Well Polished - Image
Available Locations:
Franchise opportunities available throughout UK and Ireland. Master licenses available in all European countries, apart from Portugal.
Business Type:
Minimum Cash Required:
Training Provided:
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